About Page Headlines: 3 Examples (and a Free Analyzer)

An About-page headline reframes 'about us' into 'about you'. It leads with the reader's stake — the mission or belief they'd want to stand behind — not the company's founding date.

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3 About page headline examples that work

We Think Software Should Respect Your Time42 chars · 7 words
Built by Freelancers Who Got Tired of Chasing Invoices54 chars · 9 words
On a Mission to Make Good Design Cost Nothing45 chars · 9 words

Rules for About page headlines

Open on the reader's why, not your origin story.
State the belief or mission in one line the reader can rally behind.
Avoid corporate throat-clearing like 'We are a company that'.
Concrete stakes ('so no one ships broken') beat abstract values.

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120+ headlines across 40 formats in one downloadable file + spreadsheet. Score your own above meanwhile.

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